Your game.
Your privacy.

Last updated: 9 October 2026.

Who provides the game?

Fathom is provided by Havoc Forge Games, a trading name of Grey Kraken Ltd, company number 16162098, registered in England and Wales. Our registered office is 2 Bathurst Road, Coventry, United Kingdom, CV6 1HY. Grey Kraken Ltd is responsible for the information it handles to provide and support the game.

For privacy questions and requests, contact havocforgegames@gmail.com. This notice covers the Android game and its test builds. Our website privacy notice covers the website.

Your journal, settings and age group

The game stores on your device: your journal (each kind of fish you have caught, how many, your best weight and length, its medal, and when, at what time of day and on which bait you caught your best), how many fish you have caught and let go, your angler's level and experience, the fish in your keepnet waiting to be weighed in and your best bag at each water, your coins, your tackle (lines, baits, keepnets, groundbait), the waters and birds you have, the videos you have watched towards an unlock, the purchases you own, your daily reward and its run of days, the milestones you have claimed, today's tasks, when the legendary fish will next feed, the tips already shown, your settings (sound, vibration, the strike ring and weights in pounds or kilograms), your selected age group and your advertising choices. Gameplay code does not upload these records to a studio server. There are no player accounts, cloud saves, leaderboards, chat or player uploads. Optional purchases are described below.

When the game first starts it asks once for an age group: Under 13, 13 to 15, 16 to 17 or 18 or over. No birthday is requested, and the country is worked out on the device and not stored or sent by the game. The saved group remains local, but advertising services receive a related treatment signal: teen protection for 13 to 17, and Google's unspecified age treatment for adults. Our eligible consent-service requests also indicate that the player is not under the applicable consent age. We therefore do not claim that all age-related information stays on the device.

Local records remain until replaced or removed with the app's storage. Clearing storage or uninstalling may erase your journal and privacy choices. If your phone's backup is on, Android may include the game's records in it, and restoring the backup (on a new phone, or after reinstalling) brings them back; this depends on your device settings, and we cannot promise recovery. We cannot remotely read or delete records held only on your device.

Optional purchases

Fathom can be played in full without paying: every water opens as your angler's level rises, and coins are earned by fishing. These optional purchases are made through Google Play and are offered only to players who selected an age group of 13 or over:

• Zero Ads (once): no automatic adverts, and every reward video's reward at a tap, with no video, within the same limits.
• Every Water (once): a season ticket to every water, now and any added later.
• Coins (a bag, a tin or a chest, bought as often as you like): coins for baits, lines, keepnets, season tickets and birds.

Google Play takes the payment. The game never sees your card or other payment details, your name or your email address. Google Play tells the game only which products your Google account owns, and passes a purchase token for coins so that each purchase is granted once; the game keeps those answers on your device so that they work offline, and asks Google Play again when it starts, when you return to it and when you tap Restore purchases. A refund removes a product. Google handles purchases, their records and refunds under Google's privacy policy and the Google Play terms; ask Google Play for refunds.

With Zero Ads the game requests no automatic ads. Anything Google's advertising services received before you bought it is covered by the sections below.

Advertising

Non-personalised advertising is only for players who are old enough where they live: 13 in the UK, the United States, Belgium, Denmark, Estonia, Finland, Latvia, Malta, Portugal and Sweden; 16 in the rest of the European Economic Area, Switzerland, Canada, Australia, New Zealand, Japan and South Korea; and 18 in every other country. The game works out the country on the device from the SIM card, the mobile network or the language settings, together with Google's own signal for European rules; when it cannot tell, it uses 18, and inside Europe it never uses less than that country's age. Players under 13 and players below their country's age play without the game's advertising-service requests. That does not restrict the game: every water, fish, keepnet and bird can still be reached by fishing.

• Reward videos: optional, played only when you tap a clearly labelled button, each giving exactly the reward named on it: double a catch's coins, double the coins of a weigh-in, free coins, free groundbait, double the coins of the day's reward or of a milestone, swap one of the day's tasks, or one video towards a bait, line, keepnet, water or bird (each of which can also be bought with coins earned by fishing).
• Full-screen ads: occasional, only at natural breaks: when a landed fish has gone into the keepnet or back into the water, after a fish is lost, after a weigh-in, on going to another water and on going back to the title screen; at least 90 seconds apart and at most five in 15 minutes. None in a new player's first five minutes of play, or in the first minute of any session, and none for a player who has bought anything.
• Never: banners, ads while you fish or fight a fish, or ads at launch.

Test builds may use Google's test ads.

Before your final advertising choice

In an ad-enabled build, selecting an age group that is old enough where you live starts Google's User Messaging Platform to check and present the applicable privacy choices: Google's European form in the EEA, the UK and Switzerland, and Google's US privacy message where it is set up. This connection happens before your final advertising-consent decision. A saved eligible age choice can cause this check on later launches unless an explicit refusal has been saved. Choosing an age group is not consent to receive ads.

Google's privacy service receives the connection's IP address and technical app/device information needed to provide the message and manage choices, such as app identity, device/operating-system information, language and consent-related settings. Google manages the consent record, including information stored on the device.

We use necessary consent-management information to offer and respect privacy controls, based on our legitimate interests in providing those controls and our legal obligations where applicable. This is separate from consent for optional advertising storage/access and associated advertising processing. We do not treat merely contacting the privacy service as advertising consent.

When advertising is enabled

The game requests ads only after its current Google checks pass. In the EEA, the UK and Switzerland that means your consent in Google's form: if you do not consent, the game requests no ads. Elsewhere, Google's service tells the game whether ads may be requested, and the game also turns on Google's restricted data processing, which limits Google's use of data (for example under US state privacy laws); the game does not sell or share personal information for targeted advertising. We request general-audience content, disable personalised advertising and the publisher first-party identifier, and remove the Android advertising-ID permission. We do not request precise location, microphone, camera or contacts permissions. Google still processes data for non-personalised advertising.

Google's advertising services can receive IP-derived approximate location, app/ad interactions, performance diagnostics and permitted device or app identifiers. These support ad delivery, measurement, service performance and fraud prevention. Age-treatment and consent signals support the applicable protections and choices. In the EEA, the UK and Switzerland we use consent for the advertising storage, access and processing described in the privacy message. Elsewhere, where the law does not require consent for non-personalised advertising, we rely on our legitimate interest in funding a free game with non-personalised, family-friendly ads. Google's own handling is explained in its privacy policy and advertising data disclosure.

We do not add a separate gameplay analytics service or a second advertising network. An ad or support link may open a website or Google Play; that destination has its own privacy information.

Changing your choice

Open Settings → Ad privacy choices, shown where Google's privacy choices apply to you, to review or change the choices you gave Google, including withdrawing consent. You can continue playing normally.

The age group is asked once and is not changed in Settings. Under 13 and an age group below your country's age prevent advertising-service startup. If you decline or withdraw consent in the EEA, the UK or Switzerland, the game requests no ads until you choose otherwise in Ad privacy choices; unavailable or incomplete consent information also leaves ads unavailable. Withdrawing does not erase information already lawfully processed by Google. We cannot delete Google's records through a local reset.

Support, retention and providers

If you email support, we receive your address, message and files you choose to send. We use them to answer your enquiry and investigate the problem, based on our legitimate interests in support and maintenance, and legal obligations where applicable. Include only the app version, device model, water and what happened. Parents or guardians should handle children's support enquiries. We do not use support email for marketing.

We retain correspondence while needed to resolve the issue, handle related follow-up or meet legal obligations; we do not promise a fixed deletion period. Local-save retention is controlled by device storage. Google determines retention of its service records under its policies; uninstalling does not guarantee their deletion.

Google provides the purchases, advertising, consent-management and email services. Information may be processed outside the UK and outside your country; Google's international-transfer information explains its safeguards. We may disclose information where legally required and do not sell support correspondence. Google's services use encrypted connections. No system can promise absolute security.

Your rights and changes

Depending on the information and the law where you live (for example the UK GDPR, the EU GDPR or US state privacy laws), you can request access, correction, deletion, restriction or portability, withdraw consent, object to processing based on legitimate interests, and opt out of any sale or sharing of personal information (we do not sell or share it). Contact the studio about information held by Grey Kraken Ltd; use Google's privacy information and controls for Google's records. We may need proportionate verification of a request.

You can raise concerns with the UK Information Commissioner's Office or with the data protection authority where you live. We do not make automated decisions about you with legal or similarly significant effects. We update this notice when information handling changes and show the new date. For help, visit support.